On the
north side of Manila there's a shop called 'Paskohan', which means 'the
Christmas shop'. It has all the trappings: a resident Santa Claus,
decorations, Christmas trees and carols; but it has them all the year
round! The idea is that customers would be overtaken by the Christmas
spirit the moment they stepped inside (even in the middle of July), and
would reach for their wallets and begin to buy everything around them.
However, the idea was not a great success; people are proving that they
can be smitten by that particular spirit only at Christmas. There is a
similar Christmas shop in Washington D.C, and its business too, I'm
told, and is under par. There is hope for us still!
In
hot countries Christmas is a very different experience from Christmas in
the cold. Never any snow, no robins, no holly or plum pudding, no open
fire, no cold and so no ex use for hot whiskeys...! How different life
would be without seasons! Where people have only two, they want to hold
onto them, I suppose, and so they steer clear of Paskohan. Many of the
Christmas cards in hot countries are imported from Europe and America or
they are modelled on that kind of card. They show incongruous snow and
holly and robins! Perhaps the idea of Christmas atmosphere in those hot
places is mostly just that: an idea. Or more likely, they form their own
set of associations. That Christmas should still be seasonal, despite
the power of commercial advertising, is a tribute to people's sense of
time and occasion.
It is
customary to complain about the commercialism of Christmas. Very well,
let's complain: there is no shortage of people who want to cash in
commercially on Christmas. But neither is there a lack of Scrooges who
see the holy season only as a waste of money. But what are people
buying, mostly, at Christmas? Gifts and gifts and gifts I don't
see anything wrong with that! In fact a touch of it would do the world
of good throughout the rest of the year. If that could be spread over
all the seasons it would be a fine thing; but the fact that people
cannot be conned into it (as proved by the unspectacular success of
those 'Christmas shops') shows that they are still able to hold out
against the wiles of commercialism.
But we
can't let you go without some complaint. Xmas cards. These are not
Christmas cards. Xmas cards have heartlessness written all over them,
and minimalism: just half a dozen words and a signature, or sometimes
just 'From' and a signature. They are roughly the postal equivalent of a
water biscuit. But they are not yet the bottom of the bag. Right at the
bottom you get the cards that are untouched by human hands. They are
usually sent out by companies and groups, but also unbelievably by some
religious communities. You just get a printed name. I transfer these
directly to the waste paper basket. They convey the spirit of Scrooge
with bitter accuracy.
Someone
tells me that he can never take seriously Scrooge's conversion to
generosity in Dickens's Christmas Carol. That, I tell him, is the very
spirit of Scrooge speaking in him. The inability to believe well of
people, or to hope even foolishly for them: that's the Scrooge spirit.
And its polar opposite is gift-giving. To give a gift is to say: "We're
not in this world to make money out of one another. You in particular
deserve to get something for nothing; you are more than you earn. In a
word, I believe in you!
As for
those wretched cards (I mean Xmas cards), what they say is: "I hardly
believe in you at all; you're just a name on my list. By sending you
this minimalist card I'm discharging a faint obligation towards you; and
if you don't send one to me, all the better! I can then cross you off my
annual list. That will save me about 30 pence or cents or whatever
Scrooge's currency is. (If I leave the envelope open, will it be only
28?) Happy Xmas!"
Never mind! Happy Christmas!
(Donagh O'Shea)